We are a fast-moving consulting firm that helps companies, industries and countries better compete in the global marketplace. Our work focuses on research-based strategy matching client capabilities with market needs thereby matching what you can do with what the customer is looking for. It's a logical and winning combination.

How often do we make decisions based on our own internal beliefs only to find that the market never felt that way at all? As the old phrase goes, we simply fail to see the forest for the trees... time and time again. The Corporate Myopia Blog explores situations that may have gone better had someone stopped to ask what the long-term vision, mission or strategy is and whether current events really are valid to long-term direction.

If English is your choice, call Jon Stamell at 212-444-7192.

If you're more comfortable with Spanish, please call
César Hernandez at 212-444-7193.

(We can probably accommodate you in Croatian, Italian and a little Mandarin too.)

We'd love to give you our email addresses but it seems to initiate a cascade of spam, from those awful web crawlers, so if email is your preferred mode of communication, please enter your name and email address below and we'll contact you right away.

¿Como es su español?

Posted on July 26, 2011 by Jon Stamell

How is your Spanish? If it’s at reading comprehension level, you can read the article below about our recent work with the Pisco industry in Chile. Otherwise, you can go here and click on the English translation. In another week, we’ll be sending out our own report of our work in Chile. If you buy a bottle of Chilean Pisco, make a cocktail (as simple as Pisco, tonic, lemon or lime and a drop or two of bitters), it will be much more enjoyable. If you’re not already on our list to receive this report (meaning that you participated in a market research survey about Pisco), send in an email and we’ll make sure you receive the link as soon as it’s published. It will have some great information about the cocktail market.

Salud!

Tags: Chile, Creativity, futureshift, Governments, Marketing, Pisco, Positioning, Strategy, U.S. Marketplace

Subscribe to Posts

Connect With Us

Speed to Market

Stanford University Business School did a comparative study years ago on major factors that lead to a company's success. They studied an equal number of companies that had new business ideas. One group insisted on holding back until they felt they had perfected their product. The other felt their product was a little more than half ready but put it out to market early. The results a year later were startling. A significantly higher percentage of companies that went to market as soon as possible were well on their way to viability and profitability. Conversely, a significantly higher number of companies that thought they had perfected their product had failed or were heading in that direction. The reason? Immediate market feedback gave those companies that rushed to market the knowledge to better attune their products to market needs. The other companies had already used up their resources to apply to ongoing product improvement. Speed to market also applies to marketing campaigns. Quick to research, get feedback and adapt messaging makes for more successful campaigns. Velocity is a key factor in business success both for operations and marketing

¿Como es su español?

Leave a Reply

Subscribe to Posts

Connect With Us

Recent Posts

Speed to Market

Tags