“Engagement” has become a buzzword in business these days. Everyone is asking whether they are “engaged” with their customers. But what does “engagement” mean both to people who are in business and to their customers? Do you think you are “engaged” with the companies you buy from? (e.g. Anybody out there in love with their bank?) How do they think they are engaging you to build brand loyalty?
We’ve posted a short survey online and if you’d like to take it, you can simply click on the image to the left or click this link: http://surveydirectlink.com/survey/?name=engagement. There are only five substantive questions and you can write as much or as little as you’d like. So far, we’ve received more than 100 responses and the subject seems to have touched a hot button with many. If you like the survey, please send it on to others that you think have something to say about this topic. When we close the survey, we’ll post a summary of what people have said and the best practices they recommend. I hope it will become a good tool to use in developing customer engagement, however you define it, and brand loyalty for your business
P.S. If you’ve worked with different programs or programmers, you know that MS Explorer often presents some challenges from the other three major browsers (Chrome, Firefox, Safari). Explorer uses a different programming protocol and we’ve found that some survey respondents are having no problem with it and others are. If the survey doesn’t work for you on Explorer, please give it a try on one of the other browsers.
Tags: Brand Building, brand loyalty, Customer engagement, Customers, Engagement, Outcomes, Survey
