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Country Branding Interview with Nearshore Americas

Posted on December 22, 2010 by Jon Stamell

I recently was interviewed by Kirk Laughlin of Nearshore Americas about nation branding with particular focus on Latin America. The interview can be seen here or at this link.

Tags: Americans, Branding, Chile, Costa Rica, Events, Governments, Latin America, Leadership, Marketing, Miners, Nation Branding, Outcomes, Positioning, Situation Analysis, Strategy

One Response to “Country Branding Interview with Nearshore Americas”

Francisco says:

January 4, 2011 at 1:03 am

Excellent Interview, I also believe that developing countries need to switch their international business approach from a transactional one to a more relationship based one. In this relationship process, the country image(reputation) can play an important role in achieving success business between exporters and international customers.
Regards,
Fco

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Stanford University Business School did a comparative study years ago on major factors that lead to a company's success. They studied an equal number of companies that had new business ideas. One group insisted on holding back until they felt they had perfected their product. The other felt their product was a little more than half ready but put it out to market early. The results a year later were startling. A significantly higher percentage of companies that went to market as soon as possible were well on their way to viability and profitability. Conversely, a significantly higher number of companies that thought they had perfected their product had failed or were heading in that direction. The reason? Immediate market feedback gave those companies that rushed to market the knowledge to better attune their products to market needs. The other companies had already used up their resources to apply to ongoing product improvement. Speed to market also applies to marketing campaigns. Quick to research, get feedback and adapt messaging makes for more successful campaigns. Velocity is a key factor in business success both for operations and marketing

Country Branding Interview with Nearshore Americas

One Response to “Country Branding Interview with Nearshore Americas”

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