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Country Branding Interview with Nearshore Americas

Posted on December 22, 2010 by

I recently was interviewed by Kirk Laughlin of Nearshore Americas about nation branding with particular focus on Latin America.  The interview can be seen here or at this link.


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One Response to “Country Branding Interview with Nearshore Americas”

  1. Francisco says:

    Excellent Interview, I also believe that developing countries need to switch their international business approach from a transactional one to a more relationship based one. In this relationship process, the country image(reputation) can play an important role in achieving success business between exporters and international customers.

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