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Posts tagged with Situation Analysis

Over the fiscal cliff

Posted on November 12, 2012 by Leave a comment

Years ago, I saw a cartoon in the New Yorker called what lemmings believe.  It showed hundreds of lemmings charging off a cliff but instead of going down to their death, they were flying up to the sky.  Why else would they be so sure of themselves?

Being a part-time cartoonist (see GigundoIndustries.com), I thought of this cartoon the other day when reading about “the fiscal cliff” and the debate about whether going over it will harm the economy or is sure death…or perhaps, is the only sensible thing to do.  I spoke to my illustrator partner at our cartoon conglomerate and the following cartoon was the result:

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Political Myopia: Piercing through the nonsense and casting your vote

Posted on October 22, 2012 by 2 Comments

It’s “silly season” – so sayeth the politicians.  It’s time to throw every piece of mud at the opposition simply because a lot of people will believe it.  Fox, MSNBC, pundits who claim to know everything but in reality know nothing, and thousands of horrid political ads – it’s all a lot of noise that provides no reliable indicators on which is the best way to vote.

Can we look at some of the realities of the situation and some of the facts?

REALITIES:

  • Romney:
    • We don’t know what Romney would or would not do. Unfortunately, he’s changed positions so many times, it’s hard to figure whether he’s conservative or moderate.  The “etch a sketch” metaphor has been mentioned and fair or not, it was created by his own campaign manager.
    • Yes, he did a great job with the Olympics.  He had support and money from the government that he says isn’t working.  It’s unclear how he did as governor of Massachusetts but one would think that if he did a great job, he’d easily win the state this time.  Polls show he’s 15 points down.  You want to tell me that’s meaningless?  Please explain.
    • The only thing Romney has been consistent about is that he is a social conservative.  He’s supported the idea of overturning Roe v. Wade, favors DOMA and won’t take a position on the Lily Ledbetter Act.  If that’s what you want and you’re okay with his other murkiness, you should vote for him.
  • Obama:
    • Four years ago, we were headed toward a full-on depression.  We’re not now.
    • Corporate profits had risen more than with any other president.
    • The stock market has risen 14.7% a year under Obama.
    • Housing values had fallen one-third on average at the end of the Bush administration.  They’re rising again and have recovered much of the loss.

Now that we’re here, who can take us further?

FACTS:

  • The U.S. economy has done better with Democratic presidents than with Republicans.
  • Personal disposable income has grown nearly 6 times more under Democratic presidents.
  • Gross Domestic Product (GDP) has grown 7 times more under Democratic presidents.
  • Corporate profits have grown over 16% more per year under Democratic presidents (they actually declined under Republicans by an average of 4.53%/year).
  • Average annual compound return on the stock market has been 18 times greater under Democratic presidents (If you invested $100k for 40 years of Republican administrations you had $126k at the end, if you invested $100k for 40 years of Democrat administrations you had $3.9M at the end).
  • Republican presidents added 2.5 times more to the national debt than Democratic presidents.
  • The two times the economy steered into the ditch (Great Depression and Great Recession) were during Republican, laissez faire administrations.

Don’t believe me?  Why not read the self-proclaimed “Capitalist Tool”?  The above facts can be found all over the Internet but click here to read this article from Forbes magazine.

Investment managers always point out that there’s no guarantee that past performance is an indicator of the future but given the choice between uncertainty and past negative performance versus a record and past positive performance, logic should say to select the latter.  But when did logic and facts determine a U.S. presidential election?

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2 contrasting days in America

Posted on October 13, 2012 by Leave a comment

It has been several days now that we watched the Vice Presidential debate and have been subjected to a discussion that’s more about whose demeanor and facial expressions have been better than about their policies.

Depending on from which side you see things, President Obama has either brought the economy back to a place where it can now recover or he’s brought us to a Leninist-Marxist precipice.  Governor Romney is either the biggest liar that has ever run for president or he is just the man we need to help America get back to its revolutionary roots.  It’s that extreme and it’s that myopic.  We’re losing sight of the big picture.

Yesterday, I attended the annual shareholders’ conference for The Baron Funds, a group of mutual funds led by Ron Baron who believes that it’s the quality of people who make great companies and that investing in them is a long-term bet on America.  The event is held each year at New York’s magnificent Lincoln Center. 4,000 shareholders attended.

During the morning, you get to listen to presentations from CEO’s of companies the funds have invested in.  Then at lunch, various entertainers perform in one of the many auditoriums at the Center.  Yesterday, the choices were British rock singer Joss Stone, Broadway star Kristin Chenowith, or jazz stylist Harry Connick Jr.  After returning from lunch, the senior analysts from each of the Baron Funds engages in a panel discussion about the past year’s performance and how they pick stocks.  When this ends, there’s a musical performance from a big name headliner.  In the past, it has been people like Rod Stewart, Bon Jovi, Elton John and others who you’d pay a lot of money to see elsewhere.  Yesterday, the headliner was Celine Dion – more on Celine later.

I don’t know if Ron Baron chose the CEO’s who made their morning presentations to make a point about the country’s economic stewardship.  I want to believe he did.  Here’s a brief encapsulation:

  • David Rubenstein, Co-Founder & Co-CEO of The Carlyle Group showed a different set of values for private equity firms than we’ve seen during the past year from Governor Romney’s turn at Bain.  From its start in 1987, Carlyle now manages $160 billion in investments with the goal of supporting good companies that create jobs and prosper for their shareholders AND employees.  For all his success, Rubenstein exhibited an amazing self-deprecating sense of humor and stressed the importance of giving back to America.  He has put his money where his mouth is by joining Warren Buffet in giving his fortune away.  What came across more than anything is that good values build great companies.  By the way, he said he has no problem with the regulations imposed by Dodd-Frank, which some politicians want to remove.
  • Steven Spinner, CEO of United Natural Foods was a little more meat and potatoes in his presentation…well actually, more tofu and bulghur… but he expressed a need to be more conscious about our environment and both the chemicals we put into our environment and our bodies.  The company is now the largest distributor in the U.S. and Canada of natural and organic foods and has become a $4.5 billion company with 65,000 sku’s and 23,000 customers.  Healthy foods raise our awareness of our environment and build successful businesses – quite a contrast to the right wing preaching that the government (and in particular, Michelle Obama) is trying to force feed us healthy foods we don’t like.
  • Robert Katz, CEO of Vail Resorts showed how a sizable business ($1 billion +) dependent on nature can prosper when it focuses both on good environmental stewardship and helping people enjoy all the recreational possibilities that enables.  What’s interesting is that they don’t own the land their resorts sit on.  They lease it from the National Forest Service, and have to work with the Service to show they are deserving of both permits and leases – a great example of how government helps improve our lives, supports business and is worth the investment we all make in it.
  • Frank Coyne, CEO of Verisk Analytics is all about Big Data.  This company dominates the insurance risk assessment business.  I have no idea of his political leanings (or most of the others for that matter) but he’s a former Marine who grew up in a lower middle class family from Scranton, PA.  There was not a trace of ego in his presentation.  He is clearly an American success story who rose from the middle – no trickle down there.
  • Kevin Plank, Founder and CEO of Under Armour, a $2 billion company that began in his basement in 1996, told an amazing story of how his experience as a college football player took him on a search to find better performance athletic clothing.  He displayed optimism, competitiveness and personal charm in telling his success story.  There was not a hint of dismay in his approach to the future.
  • Rich Barton, Co-Founder & Executive Chairman of Zillow, Inc. was the moderator of the analysts’ presentation so he wasn’t really focused on his or his company’s story.  However, he founded both online travel giant, Expedia, and Zillow, an online real estate search site.  He’s another American success story who displayed extraordinary optimism.

The last presentation of the day came from Ron Baron, CEO of Baron Capital Group.  Baron founded the funds in 1982.  Today his enormous success has made him a billionaire.  I’ve never met the man but in every conference I’ve attended, he always stresses his middle-class roots in New Jersey, his optimism about American business and his belief in America.  He doesn’t hesitate to mix patriotism into business.  As in past years, Broadway star Kelly O’Hara came out to sing America The Beautiful as everyone sang along.  This year, there was an additional treat of Kristin Chenowith singing the national anthem.  She raised the roof and 4,000 hearts with it.  (That girl has pipes!)

Baron gave his outlook on the economy, the stock market and reminded us why a long-term investment philosophy in good people who build great companies pays off .  He praised Federal Reserve Bank Chairman, Ben Bernanke for his stewardship of the economy to a smattering of applause.  He showed how the stock market has climbed 60% since the days of doom and gloom four years ago to wild cheers.

Then, came the part that left me stunned.  He noted that we’re soon to have an election between President Barack Obama — maybe 20% of the audience applauded — and Mitt Romney to loud, enthusiastic applause that drowned out anything that had preceded it.  It left me wondering whether anybody had been paying attention all day.  The contrast to private equity investing with the Romney approach from David Rubenstein ‘s Carlyle Group couldn’t have been clearer.  Protection of our food sources and environment have helped businesses succeed, not fail due to over-bearing government regulation.  The economy never fell off the cliff.  Businesses and the stock market prospered and now they’re cheering for an uncertain change that promises to strip away a lot of the government support and regulation that has contributed to both success and fairness?  I don’t get it.

I grew up in a family that was firmly Democratic, although I believe I am more fiscally conservative than my parents.  While I live in New York, I continue to vote in Maine where I still own property.  There, like many Mainers, I’ve settled into a mode of independence, voting for moderate Republicans like Bill Cohen and Olympia Snowe, independents like Angus King and Democrats like George Mitchell.  The contrasts to me this year couldn’t be clearer.  While I’ve lost some of my love for President Obama, I think he provides a healthier direction for America.  We have serious problems to fix but I don’t believe those will come from cutting everything except defense and frankly, I have a problem with disingenuousness.  Neither party can claim sainthood in this regard but I saw Romney claim himself as “severely conservative”, heard his campaign manager say they could just take out the “etch a sketch” and remodel him once the Republican nomination was secure and now he’s transformed himself into a moderate.  It reminds me of that famous Lincoln quote:  “You can fool some of the people all of the time, and all of the people some of the time but you can’t fool all of the people all of the time.”

In the end, just like Ron Baron says and practices, it’s about people and their values.  Not only do good people build great companies but they also build great countries.  I left the conference a little dismayed at the shareholders’ reaction to the election but still optimistic about the long-term.  To that, I can thank Ron Baron for this annual event.

This brings me to Celine Dion.  I’m not a fan and never have been.  She’s too kitschy for me.  Yes, she’s talented and a professional song stylist who’s benefited from great writers but in one song, Kristin Chenowith blew her away.   After all the great rock stars I’ve seen at this event, I was surprised at her appearance.  “Las Vegas East”, Ron Baron called it.  It certainly was.  Her big band, violins, lots of costume changes and a self-aggrandizing video were all on display.  Like so many other successes — only in America.

I thought of staying for a few songs and then leaving but then I thought of my daughter.  She’s a fledgling comedy writer in LA and she loves Celine.  She’s dreamed of going to Las Vegas to see her and has even asked me to foot the bill for the $250 ticket.  You can imagine how far that went.  But as Celine came on, I texted her knowing that she would be excited.  It was only the texting banter between us that kept me there for the duration.

Here it is:

So the afternoon entertainment is Celine.

SHUT UP!

Here she is:


You are breaking my heart.

HOW IS IT THAT YOU GET TO SEE CELINE DION PERFORM AND I NEVER HAVE?

Tell me everything!  WHAT IS SHE WEARING?  How many costome changes?  How many times is she fake crying?  AHHHHH

Is she amazing????  OF COURSE SHE IS!!!!

I guess because I own $30K of Baron Funds.  I wish you were here.  She’s too sappy for me.  I don’t know how long I can last.

OMG omggggggg!!!  Just revel in it.

Oh, here come all the big hits!  “I’m your lady” oooh la la

OMGgggg!!!!

Imagine her an alien from a special planet where the wind is always billowing her hair and dresses!

A lot of eyebrow action and the motions.  WAIT!  We have violins!  It’s a costume change!

AHHHHHHHH.  WHAT IS THE NEW COSTUME?

This is so unfair.

We’re waiting with bated breath.  Maybe she went out to pee.

Slinky, black and silver.


It’s cabaret time.

She’s magnificent!

I’ll record Titanic if she goes there.

OH SHE WILL AND YOU  BETTER.

She tucks her 3 little ones into bed and there’s video to prove it.

Stop it.

I think I’m going to throw up.

Me too.

It’s “Beauty & The Beast” time.

Oh, I love that one.  This is so unfair, it hurts.

I feel your pain.

It’s another costume change.

What will it be?  There’s James Bond music.

Ughhhhhhhhh

No, she just went to pee.  She’s singing “Goldfinger.”

A medley of 007 songs.  She’s got her fist in the air.  The audience is in a state of rapture.

Now, she’s patting her hip and swaying.  This Québécois lady knows how to have a good time.

She sure does.

This all sounds glorious!

A little piece of heaven.

I’ve run out of responses.

I’m just really jealous.

It’s “All by myself” now.  I know how she feels.  Carla left to go to a meeting.  So sad.

Double fist pounding on her chest.  Serious stuff.

Now, she’s singing “Spinning Wheel”.  Am I back in college?

Costume change!


This is amazing.  Never forget how amazing she is.

Elvis is in the building!

Here we go:  I’m sinking.  There’s an iceberg and the ship is going down.  I’m recording this.


It’s over.  I’m exhausted.

Holy crap!  Me too.

The Baron Funds Annual Conference is one of my favorite days of the year.  I am reminded of why I am in business and what I tell my clients through my consulting business.  I’m entertained in this incredible city and my belief in America is always restored.  This year, it also provided some fun with my daughter.  Is there anything better?

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My new friends

Posted on April 25, 2012 by Leave a comment

I’ve been receiving a lot of emails from people who say they know what I need and want and I never knew that they were so close to me.  The funny thing is none of them have ever asked me about what I need.  Actually, they’ve never asked me anything at all.  Well, that’s not true.  They’ve all asked for money.

Four years ago, I made a political contribution to Barack Obama’s campaign for President.  I expected that they would ask me again.  What I didn’t expect is that they would ask all their friends to ask me too.  I suppose that’s a good thing.  We can all use new friends.

During the past six months, not only have I received many, many emails and letters from President Obama but also from Michelle – that’s sweet, we’ve never met.  Also Joe and Jill Biden have written me, together and separately.  Obviously, I project a lot of charisma to attract all these important, new friends.  They told their friends about me too including Elizabeth Wilson, Patty Murray, Diane Feinstein, Debbie Stabenow, Sherrod Brown, Debbie Wasserman Schultz, Charles Rangel and many more whose names I’ve forgotten, although I know none of them have forgotten me because they keep sending me emails and letters.

I know I probably sound overly suspicious but sometimes, I think the same person is doing all the writing.  They all say they know my needs, wants, dreams, aspirations and desires and it seems the same answer for all of them is mo’ money.

Yesterday, my son received a letter from Mitt Romney.  (I’m really upset that he didn’t write me.  After all, we went to the same elementary school in Detroit.)  But I guess he thinks my son likes him.  He must feel that way because he wrote, “you are one of America’s most notable Republicans.”  That’s something I didn’t know.  But never mind my son’s political persuasions, if that is indeed what they are.  I was really interested to read this letter because someone else had to have written it.  I don’t think the same writer who works for all the Democrats is writing letters for Mittens (my affectionate name for him – when you grow up nearby, you do those things).

So, I was really excited to see what gems Mittens was going to offer that might change my mind about the course of politics and all my political friends.  Here are a few tidbits:

  • “I believe in America.” – I feel so much better to know that.  I’m sick and tired of all these people who run for office and say they believe in Turkmenistan.
  • “Bigger government does not equal better government.”  That’s a tough one for me to take because I grew up singing, “The bigger the burger, the better the burger.  The burgers are bigger at Burger King.” And I thought Mittens believed in corporations.  That’s a rude awakening.
  • “I know how jobs are created.” And this is followed by his story of how he got the Olympics in great shape.  I guess we need more games in America.
  • “It could be worse.”  Now, he’s sounding like my grandmother although she usually followed with “You should be so lucky.”
  • Here’s my favorite:  “Washington is suffocating the American Dream.  We must save it.  How do we do that?  By believing in America…our future depends on it.”  Two quick flashbacks come to mind.  The first is Gerald Ford’s WIN (Whip Inflation Now) campaign where if we all came together and just believed, everything would get better.  He even wore a button that said “WIN” on it.  That helped.  I think I saw that in a movie once about a little girl who lived in Kansas.  She met a wizard who got her to believe but I don’t recall that his name was “Mittens”.  The second is Jimmy Carter’s famous “Malaise” speech.  His message of buck up sonny, stiff upper lip and all that never got off the launching pad.  All we had to do was be confident, he said.  Romney says all we have to do is believe.  I’m sure he can explain the difference.

Okay, so in many ways, the letter is a parody of itself.  Yet, it’s not much different than any other political letter, Republican, Democrat or Tea Party (yes, I got one of those.)  It ends with another request for money and you know what?  I know that money is the answer but it’s not money for anybody’s campaign.  It’s money for poor people, middle class people, education, research, healthcare, etc.  Oh, now I’m sounding like a Democrat.  I suppose I should toe the Republican line since I’m reading their letters and say that the solution is money for the moneyed few.

What’s most striking to me about this particular letter (and I’ll now have to start reading the others more closely) is that there is not one solution or proposal for how to actually make things better.  Not one.  Lots and lots of problems but no ideas, proposals or solutions, only a request for money.  They could at least get creative about it.  How about emailing me the Money song from Cabaret?  That certainly gets the point across with more élan than any of these politicians.

Or if you’re not a fan of Liza Minnelli and Joel Grey, how about picking one of the top 20 rock songs about money. You can find them at http://power98fm.radio.com/2011/04/25/top-20-songs-about-money-money-money/.  I’ve got to believe that Mittens is an Abba fan.  How about this one:

I mean how can a Republican refuse Abba asking for money.  They’re white, clean-cut, at least in their day, and they’re Swedish…oh, never mind.

I guess there’s no hope.  You’d think that some fund raising genius (and remember that a percentage of what you give goes to them) would come up with the idea of “let’s ask people what they think, what ideas they may have and then, after we’ve listened to them, we’ll ask them for money.”  It’s funny how when you ask people what they think rather than telling them, how they often respond better.  It’s called human nature but why would we expect our politicians to be human?  Come to think of it, doesn’t Mittens often get criticized for being robotic?  I wonder.

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‘Tis the season

Posted on December 14, 2011 by 1 Comment

Did you notice what began right after Thanksgiving?  I’m not talking about holiday shopping, although if you haven’t started yet, join the club.  We weren’t even into the week after the holiday when I saw my first set of predictions for 2012.  By now they’re coming out at full throttle.  Predictions for food, wine, technology, social media, fashion, you name it, they’re on their way.

Some people make predictions to show how prescient they can be.  Others do it as a new business ploy, thinking that their business prospects will be swayed by their foresight.  One thing I haven’t seen yet is anyone measuring their success for the predictions they made for 2011.  I don’t think we’ll see much of that since it’s not part of the sport.  But I’m going to change that.  I’m joining the club of predictors and prognosticators and making twelve predictions for 2012, one for each month.  And I predict that they will all come true – 100%.  I’ll come back in a year to check and see if I’m right and then expect a crescendo of congratulations.  So here goes:

  1. People will talk. You can bet on it.  With a national election next year, the economy trying to rebound and the usual celebrities acting out, there will be plenty of chatter on TV, radio, the all-important blogosphere and by the office coffee maker.  If you decide to spend the year in some distant atoll in the Pacific, don’t fret, you won’t miss a thing.  It will all happen again in 2013.
  2. People will be interested in themselves. Face it.  There’s not a lot of altruism in the world.  Even those who say they’re altruistic often aren’t.  Political, business and social motives often spur our eleemosynary sides (always looking for an opportunity to use “eleemosynary” – look it up).  I’m not preaching about this.  I suffer from the same affliction.
  3. We will become more distracted. It’s been said many times.  There’s too much information and too many ways to communicate.  It’s becoming increasingly difficult to focus.  That’s not going to change.  Huffington Post will probably add twenty more sections for us to while away the time.
  4. We will become more desperate. I’m going to take credit for something.  In 2009, I gave a presentation in Chile about business prospects in the U.S. during the recession.  At that time, I said the U.S economy wouldn’t return to some semblance of normal until 2014 at the earliest and most likely, not until 2016.  Why?  As large as our economy is – $14 trillion – it can’t recover quickly when our housing value loss is about one-third and real unemployment (reported + unreported) is probably closer to 16% than the reported 8.6%.  We dug a giant hole for ourselves by conducting two wars and cutting taxes at the same time.  Most Americans wish someone, anyone, would wave their magic wand and make things better.   It doesn’t work that way.  We have the patience of a two-year old.  I hope I’m wrong but I’d bet $10,000 of Mitt Romney’s money that we’re not.  If you’re one of those impatient types, plan your desperation calendar now.
  5. The economy may get worse but it could get better. Having just said that we’ve got a long row to hoe, we’re going to see some cycles in the midst of our misery.  Expect the current administration to do whatever it can to pump things up a bit before next year’s election.  And also expect the stock market to get overly pumped up before it gets let down.  Am I being overly dreary?  No, just realistic.  They also say pessimists are often happier people because their expectations are easily exceeded.
  6. All politicians will lie to us except for those who tell the truth. In our current climate, does anyone really think anyone running for election to be truthful?  They’re more likely to meet Steven Colbert’s low standards for “truthiness.”  Yet, there will be a few who will tell the truth.  They’re either the ones not running, retiring or the losers.
  7. Facts will be fungible. Who says you’re entitled to your own opinions but not your own facts?  Nobody’s going to stop writing their own facts just because Tom Friedman says to in one of his brilliant columns.  The most current book next year will be, as it was this year, 1984, published in 1949 by the way.  How prescient was Orwell?
  8. Everything old will be new again. It happens every year, short is back and long is out or is it long is out and short returns?  Whatever.  Gotta keep those factories moving.
  9. What goes around comes around. Not all that different from #8 but the point here is to be nice to the people you meet on the way up.  They’ll look pretty good to you as you head the other way.  Success can be ephemeral, just like fashion.
  10. Blame will be assigned but not to ourselves. Here comes Tom Friedman again telling us to take responsibility for our actions.  When did this guy come along?  Sadly, we are in a world where no one jumps up and says “I take responsibility, now let’s figure this out together.”  It’s too easy to point the finger at politicians, business people, the media and each other.
  11. Difficult decisions will not be made but will be forced upon us. If we had begun making good decisions 30 years ago, we’d all be driving cars that got 50 miles per gallon, that’s when we’re not taking mass transit.  We’d have a fair tax code.  Banks would be our guardians instead of robbers and CEO’s would be making 10 times the average worker, not 300.  All this may happen soon but at an enormous cost and it will be forced down our throats.
  12. At year-end, predictions will be made for 2013. I can guarantee this one.  There will be plenty to say next year at this time.  I’ll check to see if I’m right but I don’t think I’ll make predictions again.  I’ll just reprint this entry.
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My 9/11, Part 2

Posted on November 21, 2011 by Leave a comment

(See prior entry for Part 1)

My travel ordeal from 9/11 was complete and I slept through much of that day.  My plan had been to get out and see Asunción but lack of sleep and hunger took over.  Besides, as I didn’t have my luggage and didn’t know whether it would arrive, one of my priorities was finding a few basic clothing essentials in case I was going to make my presentation the next day in jeans.

After lunch at the hotel, I walked outside where some workers were erecting a large sign for the conference.  They were showing me as the second headliner.  The top dog was Alvaro Uribe, former president of Colombia.  I suppose he deserved to have his photo over mine

I walked across the street to the local mall to buy a clean shirt and underwear.  (Something about the idea of talking to 700 people in suits while wearing three day old underwear didn’t have the right appeal.)  What can you say about a mall?  They’re pretty much the same all over the world in both developed and developing countries.  That’s both comforting to a wayward traveler and a bit disturbing as we continue to lose our national identities.  Was that Benetton store I just walked by the one in the Rosebank Mall near Johannesburg?  No, remember I’m in Asunción today and it’s the Shopping del Sol mall.  How could I forget?  There’s Burger King in the corner.  Maybe I can get some good Paraguayan food there.

Underwear and socks, no problem.  I picked those up at a completely forgettable store but now I wanted a nice shirt so the conference attendees wouldn’t think I walked to Paraguay.  I walked the corridors of Shopping del Sol mall looking for the right kind of store.  Then I saw the words “Christian Dior”, the store name, “Giorgio Patrino” and most important, “Liquadacion” plastered all over the windows and underneath “40%, 50%, 60%” – my kind of place.

Like most high-end stores around the world, the well-dressed staff looked me over as I entered and saw a downtrodden mess of a man and I could tell they were considering asking me to leave.  But my quick gringo response to the salesman’s query, “solomente buscando” gave me away as someone who might have a wallet stacked with credit cards, so he gave me the run of the store and I soon found the fancy shirt section.  After a few minutes, I found a nice Italian shirt in my size.  I looked for the price and there was none on the shirt, always a bad sign.  So I asked the ever-watchful sales man for the price.  He looked at me, looked down at the shirt, smiled and said 819,000 guarani.  Now that sounds like a fortune in guarani but a quick calculation told me it was about $190, in my world, a fortune to pay for a shirt.

So, I looked at him, looked at the shirt and said, “muy, muy, caro!”  He shrugged.

I pointed to the store windows at all the Liquadación signs and cleverly said, “es imposible que el precio es correcto; es mas barrato in los estados unidos; es mas barrato en Italia”  Although, frankly, I had no idea what the shirt would cost in Italy but clearly, he could see that he was dealing with one tough hombre.  So he took out his calculator and gave me a new price, “645,000 guarani.”

I shook my head and said, “todavia mas caro.”

He went to work again on his calculator, looked back at the store manager who nodded at him and, after a moment, he offered, “385,000 guarani.”

Maybe I could have gotten him down further but he had dropped his price by more than half, so I said okay and the shirt was mine for $90.  He seemed like a beaten man, although the manager was smiling behind him.  I left content but thinking that this exchange could have taken place almost anywhere in the world.

I returned to my hotel to work on my presentation.  As numero 2, I wanted to be good and I had been asked to speak for 90 minutes, something I had done once before but it’s a lot of work to keep the masses entertained for that long.  What preoccupied my mind though was what Karin had said to me during our drive to Asuncion when I asked how they were going to get me out of the country as I was there illegally without a visa.  She said, “there may be a bribe involved.”  I began to wonder what life inside a Paraguayan prison might be like.

Later that day, I met some of the officials of the Paraguayan Trade Fairs organization.  One told me he was a good friend of Paraguay’s Vice President and assured me that I wouldn’t have to pay the maximum fine, which I learned was $6,000.  “I’m sure we can get you out for no more than $1,000.”  Good thing I got that shirt for half off.

The conference and my presentation the next day will be covered in later blog posts.  However, the organization was very professional and my session was well attended.  I had started to think about looking like Steve Jobs up on the stage wearing jeans but Karin showed up the previous night with my suitcase, so I looked pretty much like every other suit in the place, only I had a headset mike and earpiece so the simultaneous translator could tell me to slow down or repeat a sentence.

The following day, I had scheduled a lunch with a cabinet minister in Chile, a meeting that I didn’t want to miss.  I looked to see if I could get to Buenos Aires the night after my presentation so that I wouldn’t miss my morning flight to Santiago but the last flight out of Asunción was too early for me to make it.  The next morning, I was scheduled for a 6:00 am flight to BA and then the short flight over the Andes to Santiago but that meant I would have to leave the hotel at 4:00 am to go through customs and make my flight.

I had dinner that night with the owners of Paraguayan Trade Fairs.  The same gentleman who told me about paying the fine sat next to me but said nothing about my visa.  However, he was genial, interested in my speech from earlier in the day and well-traveled.  He said something to me about the region that I think encapsulates some of the culture of the countries in the southern cone region of South America, “Paraguay looks at Argentina and Brazil; Argentina looks at itself and Chile looks at the world.”  I find all three countries to be a bit provincial but Chile is certainly the least so and the one that has built a strong economy based on global exports.

Years ago, on a Scandinavian trip, I heard an expression about that region which goes, “The Finns design a product; the Swedes build it; and the Danes sell it to the Norwegians.”  These are generalizations but there is a little bit of truth in them that describes their national character.

At 4:00 am the next morning, I was bright eyed and bushy tailed (as much as one can be with four hours sleep) at the hotel when Karin, her husband and 18 month old son pulled up to take me to the airport and get me out of the country without a jail term.  This couple deserved a medal for how they took care of me, although as my local travel agents, they felt some responsibility for not ensuring that I knew about the visa.

Karin asked me how much money I was carrying.  I told her a couple hundred dollars and a little more in euros.  “Forget the euros,” she said.  I was trying to as I acquired them when the euro was about 20% higher.

When we got to the airport, she walked with me right past the security entrance to go through customs.  There was a guard there but he didn’t bother to ask for our tickets or passports but ahead of us was the usual lineup of customs agents sitting in boxes stamping passports and asking probing questions about travelers’ visits.

I waited in line for our turn, not knowing what Karin had in mind.  She pointed toward the end of the row and said, “See the guy in the last booth?”  I nodded  “That’s our man,” she said.  Now, I knew some sort of fix was in but had no idea how it would turn out.  When we got to the head of the line and it was our turn, we walked over to our “hombre elegido”.

Karin asked for my passport, handed it to him and commenced a rapid negotiation in hushed tones.  She seemed irritated at what he was asking for.  I thought about my newly honed negotiation skills buying a shirt two days earlier and was about to offer some suggestions when I heard a stamp come down on my passport like a hammer. She took my arm, walked me to the side and asked, “Could you give me $60?”  I pulled a couple hundred dollars out of my wallet and began counting twenties.  She pushed my hands down so that no one from customs would see.  I gave her the bills and she directed me toward the x-ray machines.  I lingered for a moment wondering if I was to watch her buy my way out but she motioned for me to leave.

Thus ended my trip to Paraguay.  Smuggled in and bribed out, a first and hopefully, a last for me.  The flights to Buenos Aires and then to Santiago were non-eventful except for the incredible views of the Andes.  I made it to my lunch meeting in time.

On the whole, it was a pretty interesting adventure, although one loss was that I never got time to see Asunción.  Perhaps, though, my introduction to the wonderful hospitality of the Paraguayans made up for that.

One final coda to the trip was that from the time I got off my flight in Santiago until I walked into my hotel in the city about 15 miles away took about an hour.  It was the kind of efficiency one sees in places like Zurich and wishes for in London.  The contrast to my trek to get into Paraguay was evident and I thought again about the direction these countries face and the way they are developing themselves.

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Value vs. Values

Posted on May 17, 2011 by Leave a comment

I’ve been holding onto this one since last month.  I came across an article on Bnet.com, titled “Should we advertise on Glenn Beck?” by the CEO of Blinds.com an online store that sells all types of window blinds.  You can read the story for yourself but in short, he thought a good place to find a demographic for his company’s products would be consumers who listen to Glenn Beck’s radio show.

Within a week, he received a boatload of hate mail.  In his words, “It took all of about 6 days before the vitriolic verbal attacks against me and my company rolled in via Twitter. And they’ve been nasty — I’ve been called everything from a Nazi and a homophobe to a slew of other names that if published here my editor would surely censor….One day last week, within 24 hours alone, I received hundreds, if not thousands, of tweets along these lines.”  He went on to say that he never had any intention of endorsing Gleen Beck’s views.  In fact, he said he never listened to the guy.  All he was doing was looking for a demographic.

His article piqued my interest because we do so much consulting to clients about aligning corporate values with those of customers.  We know value is important but today’s consumer still wants more.  So I looked him up and sent him this email:

Dear Jay,

I consult on these types of issues with a lot of clients that are foreign countries and their industries.  As a large part of our business is foreign, I think it gives us some 30,000 foot level perspective on the U.S..

One thing I tell them, that you’ve discovered, is that Americans don’t just want value, they want values.  It’s both a negative symptom of our political and media polarization and a positive manifestation of our increasing awareness of globalism and multi-culturalism.

It’s not enough to buy an audience or demographic any more.  You have to consider how your values and those you espouse through your company relate to or resonate with a marketing vehicle’s audience.  Due to our extreme polarization, we have as many rabid against-anythings as we do pro-anythings and they will readily take action in opposition to the other.  This is a tough needle to thread for any marketer.

Personally, I probably wouldn’t buy from a company that advertised on Glenn Beck, although the only way I’d find out is from someone writing about it and the fact that they would and do tells you something about the environment we’re in right there.  Professionally, I’d be unlikely to recommend it because I know and you now know what would ensue.

There are so many ways to reach your target customers that are likely to be more effective, non-controversial and much more economical.  While I want to impart some good advice to you, I’d also like to sell some of those ways too.  You may get a hint of that from our website, but I can be more specific if you contact me through our website.

Good luck and best regards,

Well, I got a form email response back.  It was polite enough but no further dialogue ensued.  That’s okay though because I thought it was the perfect example of what a treacherous marketing world we’re all in.  It also tells us who’s really in control.  We have to decide where we stand, not just in business but personally, define our values and then adhere to them in the way we conduct ourselves personally and through work.  Otherwise, many of the people we’d like as customers, friends or associates will drop us like…well, as quickly as they can drop the blinds on their windows.

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Country Branding Interview with Nearshore Americas

Posted on December 22, 2010 by 1 Comment

I recently was interviewed by Kirk Laughlin of Nearshore Americas about nation branding with particular focus on Latin America.  The interview can be seen here or at this link.

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Mistake #5: Size matters

Posted on November 11, 2010 by Leave a comment

This is the fifth installment in a series on Mistakes Countries Make and How They Can Get It Right.

With all the research resources available around the world, foreign companies and business sectors still can make two mistakes about the U.S. regarding its size.  The first mistake is misunderstanding or under appreciating the distances from market to market.  The best way to say it is that it takes about the same time to fly from New York to Los Angeles as it does to go from New York to London.  That’s been said many times but until you have to set up meetings on opposite coasts on a frequent basis, the wear and tear on personnel and resources doesn’t really sink in.  Enough said about that.  It’s a big country.  We all know that but market planning from abroad needs to look at the practical daily impact of the America’s size.

The second mistake is to think that one needs to cover the entire country or most major metropolitan areas at once.  Of course, it depends on what industry companies are in but the size of individual state and region economies is larger than that of many countries.  A number of people have illustrated this with maps showing the GDP of states as equivalent to countries.

For example, the map below shows the economy of California as equivalent to that of France, Canada to Texas, Brazil to New York.

Another version shows Brazil as Texas, New York as Russia and California as Italy.

Still another, has compared California into Russia, Texas to India and New York to Mexico.

Obviously, the year in which the comparison is made is going to make a difference and one can draw these maps in different versions over and over.  But the point hits home when you’re a small company in a foreign country that each state of the U.S. represents a major market and opportunity.  If a foreign producer is asked if they can muster up the resources to sell their product in a country such as Denmark, they may say yes without hesitation.  But if asked to focus their efforts on the state of Washington, they’ll quickly say they want to go to Oregon and California too.  That could require the resources equivalent to blanketing Denmark, Malaysia and Italy at the same time.

Proximity of states makes a difference but is not that much different than selling in three neighboring countries.  For many products, state laws can also make a difference.  For example, we have 50 different sets of laws governing alcoholic beverage sales.  The nature of the sector also has an impact but does it really make sense for a foreign IT company to think of Silicon Valley, New York’s Silicon Alley, North Carolina’s Research Triangle, and the tech centers around Austin, Seattle and Boston at the same time?  It happens.

Part of our job at Futureshift is to guide clients to the geographical areas that enable them to focus their resources to attain the best possible return on investment.  It’s less about the map than it is your capabilities and where there are market needs but the point of market size often is not well appreciated or understood.

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How a Disaster can Help a Country’s Image

Posted on October 31, 2010 by Leave a comment

This blog post appeared last week in NearshoreAmericas.com

The August 5th mine collapse near Copiapo, Chile seemed like more bad luck for a country already hit by one of the largest earthquakes in history this past February.Media coverage of the mining disaster was constant and the way in which the Chilean government and miners handled the situation mesmerized the media and consumers alike. On October 13th, millions across the globe were riveted to their TV sets watching the dramatic rescue take place, almost two months before anticipated.  It was a stunningly inspirational scene – a disaster, rescue plan and successful result – seemingly in lockstep that even Hollywood writers couldn’t have improved upon.

A Silver Lining?

At the outset of the crisis, it was hard to imagine there could be a silver lining to the story, one that could provide an advantage for how Chile, as a country, is presented to the world. Can the outcome of natural or man-made disasters have a positive impact on a country’s competitiveness in growing exports, attracting investment or seeking outsourcing contracts?  The Chilean miners’ rescue offers some interesting lessons.

1. Leadership makes a difference

There is that old saying that “a fish rots from the head”.  Conversely, positive, focused leadership trickles down throughout an organization and effects planning, implementation and results.  Chile’s focused leadership from President Sebastian Piñera and particularly Mining Minister Laurence Golborne made a difference in how the rescue effort (managed more like a large construction project) was strategically planned and implemented.  The plan allowed for international cooperation, options, customer relations (i.e. miners’ families), and management of public expectations.

2. Emotion and egos get you nowhere; help moves you forward

Chile offers a diverse mix in its socio-economic strata.  Much of the country feels like a highly developed nation.  There is a thriving middle class, high literacy and education rates, advanced use of the Internet and telecommunications.  Yet, there are pockets of extreme poverty and underdevelopment that give a very different picture.  It’s certainly a very long way from Haiti to Chile but Chile still is not at the level of many developed countries which probably explains why the country ranks #30 in the Global Economic Forum’s World Competitiveness Report and not higher.  The Chileans didn’t ask for charitable contributions but did welcome cutting-edge technology and advice from other countries with the goals of beating the expected result of not getting the miners out until mid December.  The U.S. has not responded in as focused or timely a way when it has been hit by disasters.  American egos have gotten in the way of accepting foreign help.

3. Media needs to be managed but not catered to

While the media savvy crisis mangers in Chile worked with the international journalist community, platitudes and wild claims were avoided and the focus was kept on what needed to be done.

For example, the Wall Street Journal published a story “Chile Mining Minister Is Resourceful in Rescue” in which writer Matt Mofffett wrote about the response from the Chilean government, dominated by former business executives.  Centered around Mining Minister Laurence Golborne, a former retail executive, the story traces Golborne’s early missteps in the crisis to gaining the confidence of the miners and their families.  It praises Golborne’s communication skills in dealing “with people from lots of different social strata” and goes on to cite the oft repeated catchphrase for the current government, “Chile Inc.”

Then, on September 10th, an article appeared in Universal Knowledge@Wharton, the newsletter of the esteemed Wharton School of Business’, titled, Lessons on Leadership and Teamwork – from 700 Meters Below the Earth’s Surface.  The article is an interview with Francisco Javier Garrido, a professor of strategy at various MBA programs in Europe and the Americas.  Garrido talks glowingly of the miners and their leadership skills.

These are the types of stories, not the ones about mistresses or movie deals, that will be long lasting and have true value for Chile’s image and competitiveness.

4. Results can reveal societal traits

In the Wharton article, Garrido details the miners’ skills in situation analysis, overcoming elementary responses, viewing efforts as a function of goals, teamwork, ethical coherence and integrity and communication skills.  These 33 miners, he notes have taught “the business world that you need to act with flexibility when it comes to achieving your goals.”  He further points out, “There are lessons here that transcend the world of business instruction when it comes to [defining] such expressions as “decision making,” “leadership” and “teamwork.”

Since the successful rescue, there have been hundreds of articles and blogs adding to the comments on work skills of the miners and leadership of Chilean officials.

Given the positive results of managing this crisis, two questions arise:

First, is it ethical to use the story of the miners to profile or position Chile or Chilean businesses? If used in a tactical way, it seems inappropriate and opportunistic to promote such a story as saying something positive about a company, sector or country.  To those who read the media coverage, the lessons are there for us to see.  The story illustrates how leaders can respond to crises and victims can show behaviors and values that can teach us about disaster response.  Finally, it shows us how leadership can operate in the midst of crisis and media can respond positively to not overreact as so often takes place, but to manage for what everyone hopes will be positive outcomes.

Second, what real impact does crisis management have on a country’s image? Several months ago, in Nearshore Americas, Simon Anholt, a British branding consultant asserted that there is no evidence to show that marketing communications can change a country’s image (seeThe Latin America Image Issue:  Going Beyond the Superficial to Create a ‘Nation Brand’.”) Anholt said, “Influencing a country’s reputation is primarily a matter of policy, strategy, innovation and investment over a very long period – it has nothing to do with logos, slogans, advertising or PR campaigns.”

The World Watches

All of this is true but it ignores the impact of what happens when a country exercises strong management tools to solve a difficult problem while the world watches.  Few would dispute that Chile’s positive awareness is much higher today than it was before the mining accident.  It is a result of both what the Chileans did and what they said working with modern media and marketing communications as part of the overall management of the crisis.

The miners’ rescue won’t change Chile’s ranking on the global competitiveness index but it will open doors in the U.S. and elsewhere for Chilean businesses that never looked at the country before.  How long those doors stay open and whether they lead to new business will depend on how well Chile manages from this point forward.

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